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The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
The e Services market segment “Dating Services“ contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and (3) Casual Dating.
The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.
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The market segment of “Online Dating” is made up of online services that offer a platform on which its members can flirt, chat or fall in love.
Two examples are and Zoosk, these platforms focus on casual contacting and easy flirting among its members.
Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet.
This includes the focused search for life partners, flirts or sexual partners.
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