Is the onion dating service real
In 1997, Rufus Griscom and Genevieve Field launched a website and e Mag dedicated to sex, relationships, and culture called Nerve.
After spending eight years as president of everyone’s favorite satirical news source, The Onion, Sean Mills took over as the chief exec at Nerve, looking to bring the same brand loyalty and affinity people had for The Onion to Nerve’s community of sex-addicted readers.
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It’s clear that much of the early blush (read: stigma) around using online platforms to meet new people and pursue relationships has worn off.
But anyone who’s spent any time on dating websites knows that plenty of friction still exists, whether it be in the awkwardness of online-to-offline interaction, the inherent dangers of meeting an e Stranger, or the problem of having to rely on algorithms and science to find your perfect “match.” As much as dating sites strive to find a scientific method (or a more efficient way) by which to introduce us to the loves of our lives, many of them still feel impersonal and gimmicky, and, as Paumgarten points out in his article, it’s for this reason that online dating remains an isolating pursuit.
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Nerve Dating already has over 10,000 users, and Mills says that the team is already hearing success stories.
Having witnessed the success of The Onion’s dating site firsthand, which capitalizes on a more relaxed and humorous approach to online dating, Mills officially re-launched Nerve Dating in New York in December as an extension of the existing site.
Because Nerve already had a loyal readership and fanbase (about 2 million monthly uniques), there was a readymade audience for Nerve Dating, making it easier, Mills says, to reach critical mass.
Today, the team is launching Nerve Dating in San Francisco, with plans to continue rolling out across the U. The main thrust of Nerve’s bi-costal dating service is to create a platform that “celebrates individual voices,” without the taxonomy inherent to dating websites that tends to lump people into categories so that matching technology can do the heavy lifting.
As Mills tells us, the challenge facing the users of online dating sites is not so much in figuring out whether you like someone (people are already pretty good at doing that on their own), but simply in starting the conversation.
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(Neve Dating costs $20 a month.) And to that point, Nerve has made it their mission to monitor activity on the site, and the team keeps a close eye on suspicious activity, flagging users for abnormal behavior, and booting them if necessary.